As a dentist, it can be frustrating when business slows down. Slow periods can leave you feeling helpless and uncertain about the future of your practice.
However, what most people don’t see are the great opportunities that present themselves when business is slow. When you reframe it, it’s the perfect time to realign your business processes and marketing strategies and promote your dental practice with Google Ads.
In this blog, you’ll learn how to optimise your slow period and promote your practice during slow periods using Google Ads from a specialist dentist digital marketing agency, Bite & Sight Marketing.
What Are Google Ads?
Google Ads is an online advertising platform that allows businesses to create ads that appear on Google’s search results pages. By using Google Ads, you can reach potential patients who are searching for dental services in your area and encourage them to visit your practice.
How To Get Started
- Identify Your Target Market
Before creating a Google Ads campaign, you need to identify your target market. Who are you trying to reach? What do you think their pain points are, and how can your practice solve them? Once you have a clear understanding of your target audience, you can create ads that they will resonate with.
- Set Your Budget
The cost of Google Ads can vary depending on the competition in your area. It’s essential to set a budget that you’re comfortable with and track your spending carefully.
- Create Compelling Ad Copy
Your ad copy needs to be engaging and relevant to your target audience. Use power words, such as “discover,” “improve” and “transform” to capture their attention. Make sure your ad copy aligns with the message on your landing page.
- Use Location Targeting
Location targeting is an essential feature of Google Ads. By targeting people in your area, you can ensure that your ads are seen by people who are most likely to visit your practice.
- Monitor Your Campaign
Once your Google Ads campaign is up and running, it’s essential to monitor its performance regularly. This will allow you to make adjustments to your ad copy, targeting and budget as needed.
Slow periods can be challenging for dentists, but by using Google Ads, you can promote your practice and reach new patients. By following these tips, you can create compelling ads that resonate with your target audience and drive traffic to your practice.
Leave It To Professionals
Feeling overwhelmed and wanting support? Leave it to us at Bite & Sight Marketing. We’re a specialist dentist digital marketing agency and we know the tricks to get customers flowing consistently again. Use this down period time to have a free consultation with us so that we can get your Google Ads running and you can focus on doing what you do best again: dentistry.