Dental and Optometrist SEO Marketing Services

Our full Search Engine Optimisation (SEO) service is the cornerstone of every digital marketing solution we design. It is the key to your visibility in the digital world. Instead of being an invisible plot in a busy digital city, your digital “storefront” is visible to anyone who is in the city and needs your services.

SEO is a set of technical and strategic practices that help your practice show up when internet users search for your services, usually adding a geographic location. A set of actions are undertaken that involve your website backend, content, all non-website postings and advertising. It is a comprehensive treatment that influences every part of your digital presence.

Organic search results mean your business will show up as a result purely driven by the search engine company’s assessment of your online presence via algorithms. An organic strategy is pivotal to the long-term success of your digital presence as it influences other aspects of deep SEO strategy.

Non-organic search results mean you have an advertising campaign running that shows adverts to users if they have searched specific keyword phrases.

When your SEO has gained traction (by gathering sufficient amounts of your brand’s digital traffic data), we can strategise with you about the campaigns or adjustments that were the most effective in increasing appointment bookings. All future campaigns and actions are influenced by this strategy revision.

Our overall SEO technique can be split into 3 big processes, each with a multitude of smaller processes. Some of these run concurrently, some overlap and some are less frequent.

Customisation – Before creating solutions, aside from technically structural ones, we review and conclude an SEO strategy with you that is unique to your practice. It will be the driver behind your market share growth. Next are the sub-technical steps of devising compliant page titles, CRO and SEO optimised meta descriptions and URLs for your revamped website.

SEO To The Power Of CRO – The SEO optimisation of your content is vital to be ranked well with search engines for organic searches and rated well for paid search campaigns. But content is critical for your conversion rate optimisation as well. Our senior, highly skilled content writers put their skills and talent hard at work to boost your digital presence, engage visitors and drive them to conversions (bookings, calls, queries). Content and keywords are foundational elements of your strategy.

Brand Digital Authority – Believe it or not, your “social standing” (a.k.a. domain authority) in the digital city of the internet is assessed by the AI of the search engines. This means it’s not only what you know, it’s who you know. We assess which digital links will drive up your website authority and implement them. This materially affects budget savings in paid campaigns and search rankings generally.